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Chronic Cellars Red Blends

Paso Robles red blends with skulls on the label and real fruit inside.

7 bottles Same-day or next-day LI delivery Wine shipping where legal
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The story

The story behind Chronic Cellars

Chronic Cellars started in 2004, when brothers Josh and Jake Beckett turned two tons of Paso Robles grapes into a side project while working at the family winery, Peachy Canyon. The name comes from California slang for something that is the best, and the labels, all skulls and Day of the Dead graphics, have never pretended otherwise.

WX Brands bought the brand in 2014, and Kip Lorenzetti took over winemaking in 2020. What has not changed is the method: the winemaker buys specific blocks from independent growers across the Paso Robles AVA and blends Rhône and California varieties, Zinfandel, Petite Sirah, Syrah, Grenache, Tannat, into fruit forward reds instead of single varietal wines.

The lineup

Explore the Chronic Cellars range

Seven bottles, all Paso Robles fruit, all built for food. The core red blends run $15.99 to $23.99, and each one leans on a different grape for its backbone.

ExpressionTypeProof / ABVTasting notes
Purple ParadiseZinfandel led red blendAbout 14.5% to 14.8% ABVZinfandel with Petite Sirah, Syrah, Grenache; jammy, peppery
Sir RealCabernet Sauvignon blendAbout 14.3% ABVCabernet with Petite Sirah and Syrah; dark fruit, soft finish
Sofa King BuenoSyrah led red blendAbout 14.5% ABVSyrah, Petite Sirah, Grenache, Mourvedre; smoky, rich
Suite PetitePetite Sirah led red blendAbout 14.5% ABVPetite Sirah backbone; inky color, firm tannin
Dead NutsRed blendNot publishedBigger bodied bottling in the lineup; fruit forward
Pink PedalsRoseNot publishedPink pour, bright fruit, served cold
Spritz And GigglesSpritzerNot publishedLight, bubbly, low commitment; serve over ice
Out of stockWineChronic Cellars - Sofa King Bueno 750mL$19.99Out of stockRed BlendsChronic Cellars - Dead Nuts 750mL$23.99Out of stockWineChronic Cellars - Pink Pedals 750mL$16.99Out of stockRed BlendsChronic Cellars - Purple Paradise 750mL$15.99Out of stockWineChronic Cellars - Spritz And Giggles 750mL$13.99Out of stockShiraz/syrahChronic Cellars - Suite Petite 750mL$15.99CabernetChronic Cellars - Sir Real 750mL$15.99
Buying guidance

Which Chronic Cellars is right for you?

Nobody walks in expecting a $60 bottle, and nobody needs one. The Chronic Cellars red blends sit between $15.99 and $23.99 on our shelf: Sir Real at $15.99, Purple Paradise and Suite Petite at $15.99, Sofa King Bueno at $19.99, Dead Nuts at $23.99. Pink Pedals runs $16.99 and Spritz And Giggles $13.99. That is Paso Robles fruit at a Tuesday night price, and the 90 plus point scores on the core blends back it up.

The barbecue hostChronic Cellars Sofa King Bueno 750mL

Syrah and Mourvedre weight holds up to smoked ribs and charred burgers.

The weeknight red drinkerChronic Cellars Sir Real 750mL

Cabernet and Petite Sirah, soft tannins, $15.99, no ceremony required.

The label shopperChronic Cellars Purple Paradise 750mL

Skull art pulls them in, Zinfandel and Grenache keep them.

Make the most of it

Chronic Cellars cocktails and pairings

Serve these slightly cool, 60 to 65 degrees, so the alcohol stays in line with the fruit.
Good to know

Chronic Cellars questions, answered

Is Chronic Cellars wine real wine?
Yes. Chronic Cellars makes Appellation certified California table wine from Paso Robles vineyards. The skeleton labels and street slang branding are marketing; the liquid is a standard, professionally made red blend from real fruit.
Where is Chronic Cellars located?
Chronic Cellars is based in Paso Robles, California, in the Central Coast region. The brand ran a tasting room on Nacimiento Lake Drive for over a decade, but that property closed to the public in April 2024, and distribution now runs through retail.
What grapes are in Chronic Cellars Purple Paradise?
Purple Paradise is a Zinfandel led blend, typically around 68 to 70 percent Zinfandel by vintage, rounded out with Petite Sirah, Syrah and a small share of Grenache. Exact percentages shift year to year.
Who owns Chronic Cellars?
WX Brands, formerly Winery Exchange, owns Chronic Cellars. The company acquired the brand from founders Josh and Jake Beckett in 2014, and Kip Lorenzetti has served as head winemaker since 2020.
Does Chronic Cellars contain weed or THC?
No. There is zero cannabis or THC in Chronic Cellars wine. The founders borrowed the word from California slang meaning the best, and the name has nothing to do with cannabis products.
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