Piccini Chianti
Tuscan Sangiovese, orange label, poured here for decades.
The story behind Piccini
Angiolo Piccini founded this house in 1882 in Poggibonsi, Tuscany, starting with 7 hectares of vines. Four generations later the family still owns it, now run by Mario Piccini, and it ranks among Italy's 25 largest wine producers, sold in more than 77 countries. In 2000 the estate did something quietly bold: it put Chianti in a bright orange label and dropped the Old World fuss.
The core wine is Sangiovese, about 90 percent, with Ciliegiolo and Canaiolo filling out the blend. Fermentation runs at controlled temperature with a short maceration, then maturation in stainless steel, so the fruit stays loud and the oak stays out of the way. That is the whole point of Piccini Chianti, and it is why we have kept it on the shelf.
Explore the Piccini range
Five bottlings cover the Piccini range here, from the everyday orange label to the Riserva and the Memoro Rosso blend.
| Expression | Type | Proof / ABV | Tasting notes |
|---|---|---|---|
| Piccini Chianti (orange) 1.5L | Chianti DOCG | 12.5% to 13% ABV | Sangiovese, Ciliegiolo, Canaiolo; wild cherry, soft tannins |
| Piccini Chianti (orange) 750mL | Chianti DOCG | 12.5% to 13% ABV | Crushed plum, cranberry tang, savory herb |
| Piccini Chianti 750mL | Chianti DOCG | 12.5% to 13% ABV | Bright cherry, crisp acidity, stainless aged |
| Piccini Poggio Alto Toscano 750mL | Toscana IGT | About 13% ABV | Ripe red fruit, easy tannin, everyday pour |
| Piccini Memoro Rosso 750mL | Red blend | About 13% ABV | Plum and spice, soft finish, crowd pleaser |
Which Piccini is right for you?
Pricing here is honest and it starts low. The Piccini Chianti orange label in the 750mL is $12.99, and the 1.5L magnum is $19.99, which works out cheaper per glass than most anything else on the Italian wall. Step up to the Piccini Chianti 750mL at $13.99, the Poggio Alto Toscano at $15.99, or the Memoro Rosso at $12.98. These are Tuesday night prices on a wine that drinks like Sunday dinner. Buy Piccini online when it shows in stock, or call the store and we will check the back room for you.
Big format, low price, enough acidity for a whole pie and a table of people.
Classic Sangiovese for Bolognese and roast chicken without thinking twice.
Softer red blend for guests who find Chianti too dry or too tart.





