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Malibu Rum

Coconut rum liqueur, poured on Long Island for decades.

18 bottles Same-day or next-day LI delivery Wine shipping where legal
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The story

The story behind Malibu

Malibu started with a simple idea in 1978, when British spirits men Tom Jago, Peter Fleck and James Espey tasted a coconut flavored rum called Coco Rico and saw a market for it. The brand launched commercially in 1980 with a Barbados rum base, and the formula still leans on that Caribbean heritage: a light column still white rum drawn from sugarcane molasses, lightly aged in oak, then blended with natural coconut extract, water and sugar.

At 21 percent ABV, Malibu is legally a rum-based liqueur rather than a straight rum, and that lower proof is exactly why it mixes so easily. Pernod Ricard has owned the brand since 2005. We have stocked it on Jericho Turnpike for years because it does one job better than almost anything else on the shelf: it turns pineapple juice into a drink.

The lineup

Explore the Malibu range

Malibu comes in one core coconut expression and a spread of fruit flavors, plus a higher proof Black. Here is what we carry and what each one does.

ExpressionTypeProof / ABVTasting notes
Malibu Coconut Rum 750mLCoconut rum liqueur42The original. Coconut, vanilla, clean sweet finish.
Malibu Coconut Rum 1.75LCoconut rum liqueur42Party size. Same pour, better per ounce value.
Malibu Black 750mLDark rum liqueur70Darker, boozier, more rum backbone under the coconut.
Malibu Pineapple 750mLFlavored rum liqueur42Pineapple forward. Built for juice and soda.
Malibu Banana Rum 1LFlavored rum liqueur42Ripe banana, soft sweetness. Good with cola.
Malibu Island Spiced Rum 1LSpiced rum liqueur42Warm spice, coconut edge. Mixes with ginger.
SpiritMalibu - Coconut Rum 375mL$10.99SpiritMalibu - Coconut Rum 750mL$22.99SpiritMalibu - Coconut Rum 1.75L$30.99Out of stockSpiritMalibu - Coconut Rum 1L$25.99Out of stockSpiritMalibu - Banana Rum 1L$23.99Out of stockSpiritMalibu - Coconut Rum 50mL$1.99Out of stockSpiritMalibu - Black 1L$27.99Out of stockMalibu - Red 1 L - RumSpiritMalibu - Red 1L$29.99Out of stockSpiritMalibu - Passion Fruit 1L$23.99Out of stockSpiritMalibu - Pineapple 1L$23.99Out of stockSpiritMalibu - Mango 1L$23.99Out of stockMalibu - Upside Down Cake 1 L - RumSpiritMalibu - Upside Down Cake 1L$15.99Out of stockSpiritMalibu - Island Spiced Rum 1L$23.99Out of stockSpiritMalibu - Pineapple 750mL$21.99Out of stockSpiritMalibu - Black 750mL$24.99Out of stockSpiritMalibu - Watermelon 1L$23.99Out of stockSpiritMalibu - Strawberry 1L$23.99Out of stockSpiritMalibu - Lime 50mL$1.99
Buying guidance

Which Malibu is right for you?

Pricing here is straightforward. The Malibu Coconut Rum 375mL runs $10.99, the 750mL is $22.99, and the 1.75L is $30.99, which is the bottle most people should buy if they are making pitchers. Malibu Black 750mL is $24.99, and the one liter fruit flavors, including Banana, Mango, Pineapple, Strawberry, Watermelon, Passion Fruit and Island Spiced, sit at $23.99. The 50mL minis are $1.99 when we have them. If you want to buy Malibu online, order the 750mL or 1.75L and pick it up curbside in Commack.

The Backyard HostMalibu Coconut Rum 1.75L

Feeds a cooler of pineapple juice drinks without a second trip to the store.

The Weeknight MixerMalibu Coconut Rum 750mL

One bottle, one juice, done. No bar tools required.

The Proof ChaserMalibu Black 750mL

Wants the coconut flavor with a real 70 proof rum backbone.

Make the most of it

Malibu cocktails and pairings

Malibu was built for Caribbean and Thai tables. Pour it with jerk chicken, coconut shrimp or citrus dressed fish tacos, and keep the glass cold.
Good to know

Malibu questions, answered

Is Malibu technically a rum?
No. Malibu is legally a rum-based liqueur, not a straight rum, because it is bottled at 21 percent ABV and contains added sugar, which puts it below the minimum proof many countries require for rum.
Does Malibu Rum go bad or expire?
Yes, it carries a recommended shelf life. Malibu specifies about two years for Malibu Original and the flavored expressions, and roughly one year for the ready to drink canned cocktails. Keep it out of direct sun.
Is Malibu Rum vegan?
No, it is not certified vegan. Malibu contains no animal derived ingredients, but one of its primary sugar suppliers uses a refining process that is not vegan friendly, so the brand does not carry the certification.
Does Malibu Rum contain nuts or tree nuts?
No. Malibu Original contains no tree nuts or peanuts. It does contain coconut extract, but coconuts are botanically a fruit rather than a nut, so the label stays clear of nut allergens.
Is Malibu Rum gluten-free?
Yes. Malibu Original, Malibu Black and the fruit flavors are gluten free, since the ingredients and distillation process used for the base rum contain no gluten. Check the label if you have other allergies.
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