The story behind Hooters
Hooters Rum is Puerto Rico rum, distilled on multi-column stills from sugar cane molasses and bottled under private label for the US market. The line arrived in July 2019 through a partnership between Hooters of America, LLC and United Spirits, Inc., built to stock the restaurant bars and then the retail shelf.
The Light Rum is fermented from standard molasses and filtered clean, so it stays clear and mixable. The Gold Rum takes oak barrel time and picks up caramel, oak and vanilla. Both come in 1 liter bottles at 80 proof, which is the honest reason they move: volume, consistency, a fair price. No competition medals hang on this label, and we will not pretend otherwise.
Explore the Hooters range
Two rums carry the Hooters label in our rum category: a clear mixer and an oak aged gold. Both 1 liter, both 80 proof, both built for the well.
| Expression | Type | Proof / ABV | Tasting notes |
|---|---|---|---|
| Hooters Light Rum 1L | Light Rum | 80 | Clear, crisp, slightly sweet, built for highballs and Mojitos. |
| Hooters Gold Rum 1L | Gold Rum | 80 | Oak aged, caramel and vanilla, works as a floater. |
| Hooters Gin 1L | Gin | 80 | Same private label line, neutral and citrus forward. |
| Hooters Vodka 1L | Vodka | 80 | Clean column distilled, the house pour for mixed drinks. |
| Hooters Cinnamon Whiskey 1L | Flavored Whiskey | 80 | Cinnamon forward, chilled shots and simple highballs. |
| Hooters Gold Tequila 1L | Tequila | 80 | Gold style, soft agave, margarita duty at the bar. |
Which Hooters is right for you?
The pricing is the point. Hooters Gold Rum 1L and Hooters Light Rum 1L both sit at $13.99, which puts a full liter of 80 proof Puerto Rico rum under fourteen dollars and change. The gin and vodka land at $12.99, the cinnamon whiskey at $15.99, and the gold tequila at $22.99. For a bar cart, a party cooler or a home well, that math works. We have sold value bottles for three decades and we know which ones come back for a second liter. These do.
Clear, crisp and cheap enough to pour freely into Mojitos and Daiquiris.
Oak and vanilla make it a natural floater on a Hurricane.
A full liter of aged gold rum at $13.99 is hard to argue with.