The story behind Babe
Babe launched June 12, 2016, from Swish Beverages, the New York company co-founded by Josh Ostrovsky (the Fat Jewish) and brothers David Oliver Cohen and Tanner Cohen. The wine itself came from California grapes, and the original rose leaned on Sauvignon Blanc and White Zinfandel. The pitch was blunt: strip the pretension out, put it in a 250mL can, call it the Bud Light of wine. Anheuser-Busch InBev bought the brand outright in 2019.
Production stopped in 2023 as the parent refocused on its big labels, so what sits on shelves now is residual inventory. Every expression is carbonated, none of it sees barrel age, and the Babe 100 line was built to zero grams of sugar. We have sold it since the first cans landed and we will tell you plainly: drink it fresh and drink it cold.
Explore the Babe range
Four cans we have carried, all 250mL, all sparkling, all built for a cooler. Stock moves fast on a discontinued brand, so call before you drive.
| Expression | Type | Proof / ABV | Tasting notes |
|---|---|---|---|
| Babe 100 Bubble Rose 250mL | Sparkling rose, single can | Not stated | Zero sugar, bone dry, tight bubbles |
| Babe 100 Bubble Rose 4pk 250mL | Sparkling rose, 4 pack | Not stated | Zero sugar, pool cooler staple |
| Babe Rose 4pk 250mL | Sparkling rose, 4 pack | Not stated | Sauvignon Blanc and White Zinfandel blend |
| Babe Pinot Grigio 4pk 250mL | Sparkling white, 4 pack | Not stated | Crisp, light, same can format |
| Babe Rose 4pk 250mL | Sparkling rose, 4 pack | Not stated | Serve heavily chilled, no glass needed |
Which Babe is right for you?
Pricing here is can pricing, not bottle pricing, and that is the whole point of the format. A single Babe 100 Bubble Rose 250mL runs $2.49, and the four pack of the same is $9.99. The standard Babe Rose 4pk 250mL is $13.99, and the Pinot Grigio 4pk 250mL is $14.99. Those are the only four we list, so ignore any other figure you see quoted elsewhere. Availability is limited and intermittent now that production has ended, so confirm stock by phone at (631) 343-7200 before you make the trip to Commack.
Zero sugar, dry finish, and a pull tab that survives a sandy hand.
Enough cans for a crowd, no corkscrew, no glassware to collect.
Crisp and low commitment when rose is not the mood.